Email is great for keeping in touch with friends and family and quickly conversing with colleagues but it ’ s not without its pitfalls . Scammers approach Attack.Phishing people via email to encourage them to hand over private or sensitive information about themselves or the company they work for . “ The most prevalent threats we see targeting consumers today are phishing attacks Attack.Phishing predominantly via email , where scammers try to trick Attack.Phishing people into sharing private information or access to money , ” Jessica Brookes , director of EMEA consumer at McAfee , told the Press Association . “ The first thing you should know about phishing Attack.Phishing is that it almost always involves a form of ‘ social engineering ’ , in which the scammer tries to manipulate Attack.Phishing you into trusting them for fraudulent purposes , often by pretending to be Attack.Phishing a legitimate person or business . Secondly , if an email doesn ’ t seem legitimate , it probably isn ’ t ; it ’ s always better to be safe than sorry. ” Here are four of the most popular scams circulating today : 1 ) The CEO Scam This scam Attack.Phishing appears as Attack.Phishing an email from a leader in your organisation , asking for highly sensitive information like company accounts or employee salaries . The hackers fake Attack.Phishing the boss ’ s email address so it looks like Attack.Phishing a legitimate internal company email . That ’ s what makes this scam so convincing – the lure is that you want to do your job and please your boss . But keep this scam in mind if you receive an email asking for confidential or highly sensitive information , and ask the apparent sender directly whether the request is real , before responding . 2 ) The Lucky Email How fortunate ! You ’ ve won a free gift , an exclusive service , or a great deal on a trip abroad . Just remember , whatever “ limited time offer ” you ’ re being sold , it ’ s probably a phishing scam Attack.Phishing designed to get you to give up your credit card number or identity information . The lure here is something free or exciting at what appears to be little or no cost to you . 3 ) The Urgent Email Attachment Phishing emails that try to trick Attack.Phishing you into downloading a dangerous attachment that can potentially infect your computer and steal your private information have been around for a long time . This is because they work . You ’ ve probably received emails asking you to download attachments confirming a package delivery , trip itinerary or prize . They might urge you to “ respond immediately ” . The lure Attack.Phishing here is offering you something you want , and invoking a sense of urgency to get you to click . 4 ) The Romance Scam This one can happen completely online , over the phone , or in person once initial contact is established . But the romance scam always starts with someone supposedly looking for love . The scammer often poses as Attack.Phishing a friend-of-a-friend via email and contacts you directly . But what starts as the promise of love or partnership , often leads to requests for money or pricey gifts . The scammer will sometimes spin a hardship story , saying they need to borrow money to come visit you or pay their phone bill so they can stay in touch . The lure here is simple – love and acceptance . Brookes added : “ It is everyone ’ s responsibility to be aware and educate each other – we need to share knowledge and collaborate to protect ourselves against the current threats we face as people living in a connected world . ”